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Now that we are looking for actual keywords and we know the type of traffic to expect, lets get down to the core of how we can use this information to let the search engines know we are the best source for information based on specific keywords.To accomplish this first thing that needs to happen is your website need to be optimized for the actual keywords we have just found. That means we have to write informative Meta Information, since the page title is arguably the most important onpage factor, use the keyword that is most important first and keep it below 60 naturally reading keyword rich characters as the rest will be …... removed in the SERP.
The meta keywords, although not currently used is a best practice to include the most important words separated by ,(comma) so in the example above. I would use (paracord,bracelets,buy). The meta description although claimed it holds no weight in the ranking algorithm, it is used most times to display information in the serp and offers you a chance to sell your page to the potential clickers.Keywords are also bold in the title and descriptions inside the SERP.After the Meta information has been implemented its time to turn our attention on the content "on page” meaning the text,images,videos etc... when trying to optimize the on page content its best to incorporate each keyword naturally, at least3 times, preferably at the top and/or at the beginning of paragraphs, DO NOT STUFF KEYWORDS!!!!! It is very important that its both readable by search engines and humans after all the point to ranking high in the SERP is to drive humans to your content.
The most important page in your entire website is your "index””home” whatever page people arrive at when typing just your domain name. This is the launching platform for search engine bots to dive deep into your site and index(save)as much content as it can find. That is the magic phrase "that it can find” if the search engine doesn’t have a path to your content it wont find it. So inside the content on the front page we have to make sure we map ways for the search engines to find all your internal pages. This does not mean we just have a page with all links on it.
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December, 1999 Share this information What is SERP Page2-Optimize Rate this content 0:1325388045:1 Leave your comment here
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