How to Brand Your Emails Effectively
Email is an undeniably convenient method of communication. If your employees are like those in most other companies, they may send out dozens, even hundreds of emails to clients, customers and professional colleagues on a daily basis. However, if your company is only using email for communication, you are missing out on a valuable opportunity to create name recognition, enhance your company image and more.
By branding your emails effectively, you can take advantage of all that email can do for you. Consider these points:
1. Design Layout
Just as desks provide your employees with some physical structure, a great design layout does the same for your company's email communications. There are several software programs as well as online tools that you can use to design a layout. Consider utilizing a design scheme, colors and more that correspond with the theme of your company's signage and logo. This will help your emails to carry a cohesive, compelling for your customers, clients and colleagues.
2. Auto Signature
If your company is not making use of the automatic signature feature found in most email formats today, you need to make this change right away. An auto signature can be customized for each employee, and it may include their name and title, the company's name, the company's mailing address and the direct phone and fax number for the employee. This not only promotes further company name recognition but it also is a convenient feature. It prevents email recipients from having to hunt down contact information if they need to reach your employee by phone or mail them a package.
3. Your Logo
You no doubt want to place your logo on everything you can. Your company may purchase advertising space in various locations on the Internet, place the logo on t-shirts and coffee mugs and make ample use of your logo on business cards and letterhead. Your logo is a symbolic representation of your company name, and you want people to identify it easily. This is often accomplished through increased visibility of the logo. You can easily add your logo into the auto signature block for each employee. Each time an email is sent from your office, the logo will be sent out too.
4. Use a Tag Line
Some of the best marketing strategies make use of a memorable tag line. If your company doesn't already have a tag line, you may consider developing a tag line that says something about your company's ideals, ethics, products and more. This content can be added into the signature block of your emails, right under your corporate contact information. Your clients, colleagues and customers will be more likely to equate the message in your tag line with your company when they regularly read it in your email correspondence.
5. Social Media
More companies than ever are making use of social media websites to further brand their image and reach out to customers and clients. Of course, to enjoy the maximum benefits from social media sites, you have to increase your followers, fans, and more. You can create a small link to your presence on these sites and include it in your signature block. When your email is read or forwarded, recipients of your email messages will be aware of your presence and may visit your social media page.
Email is a convenient and effective method of communication, and it also is highly effective at branding your company and maintaining your online reputation. You may need to find help with online reputation management if you find that your emails are not effectively being branded. With some effort today to create a new design layout for your email templates as well as to update your signature block, you can maximize the benefits that email can provide to your company.