Utilizing PPC(Pay Per Click) advertising can be an extremely versatile and offers a form of instant gratification. It is vitally important that you seek the guidance of a qualified PPC specialist, to set up and maintain your account. If you do not structure the account properly it will likely result in low quality scores, low conversions, high loss of money.

A few tips to think of when looking at your existing account to see if its set up properly

1-you should not have any display ads running in the same ad group as text ads. I prefer to set up separate campaigns specifically for the display network.

2-you should have campaigns separating focuses

3-each campaign should have many ad groups with targeted keywords, and ads in each

4-there should be no more then 5 keywords per ad group, if there are more its likely they can be split down into even tighter groups.

5-you should have conversion tracking running

If you find that your account is not optimized. Contact us today, we turn your loosing PPC campaigns into winners. We also offer SEO consulting to teach business owners how to monitor both the SEO and SEM campaigns